A few words about the new look…
I understand that one of the reasons for the new format is that it can hold more info on the front page for longer, (so that articles don’t get lost after 3 days), but like the Engadget site (which updates as regularly as Twitch does and is in a blog format), if you’re keen on the subject of the site you’ll go back and back and back to find new info, regardless.
(Incidentally, Engadget solves the 3-day “lost in time” dilemma by putting a dandy little slide show on the top of the site displaying a collection of it’s more important news).
But, Twitch, your solution to this causes many more problems and I want to talk about this in a serious way…
By having all of your latest info now crammed onto the front page and all the corresponding pictures much smaller is going backwards, design-wise.
I will now challenge you on this with an example… When Twitch had its information in a blog format it required nothing more of me than to scroll down in for me to get all my information- one subject at a time, with nice big images. But now…
With Twitch’s new format that information takes up three columns, so our eyes are looking left to right and up and down, as I scroll. Meanwhile all the images are reduced to the equivalent of large icons just to compensate for the imposed space restrictions. And I go further…
Let’s say I see something that I think interests me, but I can’t quite tell because the image is reduced so much. I have to then click on that image (which takes me out of my browsing experience) to see a larger image of something that, once enlarged, might not interest me anymore because now I can see what it is clearly. I then have to hit the back button and re-navigate. This isn’t flowing. It’s disruptive and confusing in order to get basic visual information I easily accessed (and smoothly) before.
For simple navigation of information (the core purpose of the site) you have made the experience worse, not better.
So I urge you to change the format back, but with smarter solutions to your problems that don’t sacrifice the enjoyment of browsing your information. At least take a measured assessment of reader’s feedback in a month from now. Think of it as a design probationary period.
And finally, on a purely aesthetic level, I think the black background was easier on the eye (and complemented the images), but also… and hear me out on this… more “appropriate”. I’ll explain:
When I’m in a movie theatre, I’m in darkness with a bright image in front of me. If I see the end credits of a movie they’re usually white letters on a black background. Your site (as it was before) perfectly matched this as far as suitability to its subject. Now, with the white background and the three columns of info, it looks like the Guardian online- not a dedicated movie site.
Like I said, give it a while, not for the sake of letting us get used to it (re: tolerate all its new problems), but instead, so you can allow the real possibility of changing back if that’s what the viewers want.
Cheers, and thanks for listening.
